Geofencing with OTT & CTV
Propellant is a Blue Pearl Fox partner specialized in retargeting.
Geofencing is an innovative method that extends brands beyond traditional limits to engage attentive audiences.
But that's just the start.
We're also experts in Over-the-Top (OTT) and Connected TV (CTV) advertising.
Curious about OTT and CTV?
Imagine connecting directly with viewers through streaming services and smart TVs, bypassing traditional channels.
This is the future of advertising, and we're leading the way.
Our geofencing is precise, our campaigns are game-changing, and our outcomes are indisputable.
What is Geofencing?
Geofencing is a dynamic marketing strategy that leverages GPS or RFID technology to establish virtual geographic boundaries, referred to as geofences, around designated physical locations.
This allows businesses to deliver timely messages, alerts, or notifications to mobile devices as users enter or exit these predefined areas.
Why Geofencing Advertising:
The goal of our geofencing strategy is to connect with potential customers precisely when it matters most.
By delivering timely and highly relevant marketing messages based on their physical location, we aim to drive foot traffic, boost brand awareness, and enhance conversion rates effectively.
What is OverTheTop(OTT) advertising?
OTT advertising delivers video content over the internet, bypassing traditional cable or satellite TV providers.
It enables precise targeting and measurement of ad effectiveness.
OTT advertising provide numerous benefits:
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Precise targeting: Businesses can reach relevant and engaged viewers, ensuring higher ROI on ad spend.
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Flexibility and customization: Advertisers can craft personalized and dynamic ads, leading to more impactful campaigns.
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Measurable results: Robust analytics allow advertisers to track ad performance and optimize campaigns based on data.
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Reach Cord-Cutters and Cord-Nevers: OTT and CTV advertising effectively engage audiences who are moving away from traditional TV platforms.
What is Connected TV (CTV) Advertising?
CTV advertising delivers targeted ads to viewers through smart TVs or Internet-connected streaming devices.
Advertisers can precisely target specific audiences based on interests, demographics, and behavior.
Benefits of OTT and CTV Advertising
CTV advertising offer several advantages:
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Precise Targeting: Businesses can reach relevant and engaged viewers, ensuring higher ROI on ad spend.
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Flexibility and Customization: Advertisers can create personalized and dynamic ads, resulting in more impactful campaigns.
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Measurable Results: Robust analytics enable advertisers to track ad performance and optimize campaigns based on data.
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Reach Cord-Cutters and Cord-Nevers: OTT and CTV advertising reach audiences who are moving away from traditional TV viewing methods.